Understand
Clarify the business, audience and job the website needs to do.
I'm Erfan Zamani, a freelance web designer and software engineer. I work directly with businesses from the first problem through to the final responsive build.
That means the person discussing the customer journey is also the person designing the interface and developing the website. There is no handoff between a sales team, a designer and a developer.

Clarify the business, audience and job the website needs to do.
Shape the information, customer journey and visual system.
Build the responsive experience and the functionality behind it.
Test the final flow, prepare the handover and support the release.
A website should make a business easier to understand and easier to act on. Visual quality matters, but it needs to support clear information, trust and a useful next step.
Engineering matters for the same reason. A well-built site is responsive, accessible, maintainable and ready for the booking, commerce or custom workflows the business actually needs.